AI marketing just hype?

AI developments marketers need to know this week

November 08, 2024

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🧠 Fresh Insights

Linus Torvalds, the creator of Linux, recently shared his perspective on the current state of AI, essentially saying that 90% of it is hype. He believes that while there's a lot of buzz around AI, particularly generative AI, there's a lack of real-world applications demonstrating its true value. He predicts that it will take another five years before we see AI being used for "real workloads."

Why this matters for marketers:

  • Don't believe the hype

  • Keep expectations real

  • Think long-term

  • Find the real value

Basically, Torvalds reminds marketers to be realistic about AI. It has potential, but it's important to focus on what it can actually do, not just what people say it can do.

Coca-Cola is replacing its iconic 1995 "Holidays Are Coming" Christmas ad with a new version generated using AI. While keeping the original soundtrack and the classic red trucks, the AI-generated ad modernizes the visuals with a more diverse cast and even features Santa Claus.

Key takeaways for marketers:

  • Update classics with AI: Refresh old campaigns to feel new while keeping the important parts.

  • Stay consistent, but be modern: Use AI to add new ideas to your brand without losing what makes it special.

  • Know your audience: Understand how people feel about your campaigns before changing them with AI.

  • AI for visuals: AI can make high-quality images and videos, saving time and money.

  • Ethical AI: Use AI to make ads that represent everyone fairly.

Meta's latest earnings report highlights the growing role of generative AI in its advertising business. Over a million advertisers are now using Meta's AI tools to create ads, with over 15 million AI-generated ads made in the last month alone. This is driven by Meta's focus on AI-powered ad products like Advantage+, which automates campaign creation and optimization.

Key takeaways for marketers:

  • AI ads are booming: Over 15 million AI-generated ads were made on Meta last month.

  • Marketers are using AI: Over a million advertisers are using Meta's AI tools.

  • Automation is key: AI tools like Advantage+ automate ad campaigns.

  • AI for efficiency: Create and manage more ads, reach more people.

  • Stay ahead: AI is the future of advertising, so learn and use new tools.

📺 What To Watch

🦾 AI Workshop

How to to use Runway Act One to create AI-powered character animation

Here's how to use Runway Act One to create AI-powered character animation:

Step 1: Prepare your video.

  • Record a video of yourself (or someone else) acting out the desired performance.

  • Ensure the face is clearly visible, well-lit, and centered in the frame.

  • Keep body movement minimal and maintain consistent facial expressions.

  • Clear audio is also important.

Step 2: Choose your character image.

  • Select an image of the character you want to animate.

  • This could be a drawing, a photo, or even a 3D model.

  • The image should ideally be high-quality and show the character's face in a similar angle to your video.

Step 3: Upload and generate.

  • Go to the Runway website and select the "Act One" tool.

  • Upload your video and character image.

  • Click the "Generate" button and wait for the magic to happen!

Step 4: Refine and export.

  • Runway will generate a video of your chosen character performing the actions from your video.

  • You can further refine the animation by adjusting parameters like motion intensity and smoothness.

  • Once you're happy with the result, export the video in your desired format.

Additional tips:

  • For best results, use a video that's no longer than 30 seconds.

  • Experiment with different character images and video styles to see what works best.

  • Napkin.ai turns your text into visuals so sharing your ideas is quick and effective

  • Invideo.io type any topic and invideo AI creates a video with script, visuals, subtitles, voiceover & music.

  • Notebooklm.google your personalized AI research assistant powered by Google's most capable model, Gemini 1.5 Pro

🥷Best of the Best - AI Tools

Welcome to the best of the best, the top 1% of all neuro cyber bot warriors providing value to Marketers today. The list below is curated from my personal tech stack, they are all tools I either use or have done previously. What’s even better (at the time of writing) they are all free or provide a free trial.

Criteria to be on the list

  1. Be awesome

  2. Be free or offer a free trial

  3. Have a clear use case for Marketers

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