Coca-Cola's AI advert, sparks backlash

AI developments marketers need to know this week

November 22, 2024

In partnership with

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

What we have for you today...

🧠 Fresh Insights

This controversy serves as a case study for marketers, illustrating the complexities and potential risks of integrating AI into advertising strategies, especially for well-established brands with strong emotional connections to their audience.

Why this is important for marketers:

  • AI adoption in advertising: the growing trend of using AI in marketing campaigns, showcasing both the potential and pitfalls of this technology.

  • Brand perception: the controversy affects Coca-Cola's brand image, illustrating how AI usage can impact consumer perception of a company.

  • Creative industry concerns: the backlash reflects broader anxieties within the creative community about AI potentially replacing human jobs in advertising and marketing.

  • Emotional connection: underscores the challenge of maintaining emotional resonance in marketing when using AI.

Perplexity is testing ads in the form of sponsored follow-up questions, with AI-generated answers. Brands like Indeed, Whole Foods Market, and PMG are among the first to test this new ad offering.

Key takeaways for marketers:

  • Non-intrusive Ads: By integrating ads as sponsored follow-up questions, Perplexity could offer a less disruptive advertising experience.

  • Contextual Relevance: If done well, this could be perceived as valuable rather than annoying.

  • Transparency: Perplexity emphasizes that these ads will be clearly labeled and that the AI-generated answers will remain unbiased.

  • Maintaining Objectivity: It's important to ensure that the AI remains truly objective and doesn't subtly favor sponsors.

  • User Experience: Too many sponsored questions could clutter the interface and detract from the core search experience. Finding the right balance will be key.

OpenAI has officially launched its ChatGPT search product, with a wider rollout expected in the coming months.

Key takeaways for marketers:

  • Conversational Search is Here: Search is becoming more conversational, with AI like ChatGPT changing how people find information.

  • Optimize for Dialogue: Marketers must adapt their content to be discoverable through conversational queries. This means using natural language, Q&A formats, and concise answers.

  • Deeper Engagement: Conversational search allows for follow-up questions and deeper dives.

📺 What To Watch

🦾 AI Workshop

How to use AI to turn text content into visuals

  • Head over to the Napkin.ai website and sign up for an account. It's currently free while in beta!

  • Once you're in, create a new "napkin" (that's what they call your workspace). You can start with a blank one or use their AI to help you draft some text.

2. Add Your Text:

  • If you have existing text (from a document, presentation, etc.), simply copy and paste it into your napkin.

  • You can also write directly within the napkin editor.

  • Napkin works best if you break your text into smaller chunks or sections, rather than one huge block.

3. Generate Visuals:

  • This is where the magic happens! Hover over any section of your text, and you'll see a little lightning bolt icon appear.

  • Click that lightning bolt to generate visual ideas for that text. Napkin will analyze your words and suggest different types of visuals, like illustrations, icons, or even diagrams.

  • HeyGen Produce studio-quality videos in 175 languages without a camera or crew.

  • Napkin.ai turns your text into visuals so sharing your ideas is quick and effective

  • Invideo.io type any topic and invideo AI creates a video with script, visuals, subtitles, voiceover & music.

  • Notebooklm.google your personalized AI research assistant powered by Google's most capable model, Gemini 1.5 Pro

🥷Best of the Best - AI Tools

Welcome to the best of the best, the top 1% of all neuro cyber bot warriors providing value to Marketers today. The list below is curated from my personal tech stack, they are all tools I either use or have done previously. What’s even better (at the time of writing) they are all free or provide a free trial.

Criteria to be on the list

  1. Be awesome

  2. Be free or offer a free trial

  3. Have a clear use case for Marketers

Reply

or to participate.