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Google Gemini can now see the world with live video and screen-sharing
AI developments marketers need to know this week
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Google Gemini can now see the world with live video and screen-sharing
Google Gemini is introducing new capabilities, including live video screen sharing and enhanced conversational tools, designed to improve collaboration and engagement during AI-powered chats. With these updates, users can now share their screens in real time through Astra, Gemini’s AI assistant, creating a more interactive and streamlined experience. This rollout is part of Google’s push to make its AI services more integrated, useful, and versatile.
Key Takeaways for Marketers:
Enhanced Collaboration: Real-time screen sharing enables teams to share presentations, data, or creative assets instantly during AI-driven discussions.
Improved Productivity: By integrating live video into chats, marketers can streamline content reviews, campaign brainstorming sessions, and client presentations without switching platforms.
Future Integration Potential: As Gemini’s tools evolve, businesses could leverage AI-driven insights and on-the-fly data visualization, simplifying decision-making and strategy refinement.
Adobe Debuts AI Agents to Supercharge Digital Marketing
Adobe introduced "Agent Orchestrator" and "Brand Concierge," two new AI agents designed to automate marketing workflows and personalize digital experiences. These tools live inside the Adobe Experience Platform and are aimed at brands seeking smarter, faster, and more effective campaign execution.
Key Takeaways for Marketers:
AI agents can dynamically personalize content and website interactions based on customer behavior.
Automation features reduce manual campaign management, freeing up teams to focus on strategy.
Seamless integration with Adobe tools ensures immediate usability for existing users.
Auxia Secures $23.5 Million to Advance AI Marketing Agents
Auxia, a Palo Alto-based startup founded in 2022, has raised $23.5 million in funding to develop AI agents that personalize consumer shopping experiences. By leveraging customer data, these agents deliver tailored marketing content across various channels, aiming to streamline workflows and enhance operations for marketing teams.
Key Takeaways for Marketers:
Investment in AI Marketing: Significant funding underscores the growing importance of AI in personalized marketing strategies.
Workflow Optimization: AI agents can automate complex tasks, improving efficiency and effectiveness in marketing operations.
Competitive Edge: Embracing AI technologies can position companies ahead in the rapidly evolving marketing landscape.
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