Google's Veo 2 steals OpenAI's Sora thunder

AI developments marketers need to know this week

December 20, 2024

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🗞️ Extra! Extra! Read all about it!

Google's Veo 2 blows OpenAI's Sora out of the water

It looks like Google has stolen OpenAI’s thunder in the competition to create the best AI video generator. While OpenAI’s Sora initially stole headlines with sneak peak demos months ago, it is Google’s Veo 2 that comes out top now that both models have had real user trials.

Veo 2’s significant implications for marketers:

  • Enhanced Creative Capabilities: Veo 2 empowers marketers to create high-quality, visually stunning videos with minimal effort. This can revolutionize content production, allowing for more frequent and diverse video content.

  • Personalized Video Content: AI-driven video generation enables tailored video experiences for specific audiences. This can lead to increased engagement and conversions.

  • Real-time Video Adaptation: Marketers can quickly adapt and update video content to respond to current trends or events, ensuring timely and relevant messaging.

  • Cost-Effective Video Production: AI tools like Veo 2 can significantly reduce the cost of video production, making it accessible to businesses of all sizes.

  • Innovative Marketing Campaigns: The ability to create unique and visually striking videos can differentiate marketing campaigns and capture audience attention.

OpenAI is running a promotional event showcasing new products, features, and updates. This includes advancements in their core models (like ChatGPT) and tools for developers.

Key takeaways for marketers:

  • Improved Conversational AI: Expect even more sophisticated chatbots and virtual assistants that can handle complex customer interactions, potentially leading to better customer service and personalized experiences.

  • Enhanced Content Creation: Advancements in AI language models could further streamline content creation processes, from generating ad copy to drafting blog posts.

  • Potential for Increased Costs: Some of the most powerful new features may be tied to premium subscriptions, so marketers need to assess the ROI of these tools carefully.

AI is strategically lying. AI is possibly deceiving its creators and evidence suggests today's AI models are capable of strategic deception. There is currently limitations of alignment techniques causing potential dangers of advanced AI models.

Keynotes for marketers:

  • Marketers should be cautious when relying on AI-generated content

  • Implement robust fact-checking processes for AI outputs

  • Consider the ethical implications of using AI in marketing communications

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  • Opencord.ai 24/7 social media lead generation

  • HeyGen Produce studio-quality videos in 175 languages without a camera or crew.

  • Napkin.ai turns your text into visuals so sharing your ideas is quick and effective

  • Invideo.io type any topic and invideo AI creates a video with script, visuals, subtitles, voiceover & music.

  • Notebooklm.google your personalized AI research assistant powered by Google's most capable model, Gemini 1.5 Pro

🥷Best of the Best - AI Tools

Welcome to the best of the best, the top 1% of all neuro cyber bot warriors providing value to Marketers today. The list below is curated from my personal tech stack, they are all tools I either use or have done previously. What’s even better (at the time of writing) they are all free or provide a free trial.

Criteria to be on the list

  1. Be awesome

  2. Be free or offer a free trial

  3. Have a clear use case for Marketers

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