- GoBeastMode.AI
- Posts
- Jasper gives marketers more control over AI content
Jasper gives marketers more control over AI content
AI developments marketers need to know this week
In partnership with
What we have for you today...
🧠Fresh Insights
Jasper, a generative AI platform for marketers, has launched new features to enhance control and effectiveness of AI-created content. Brand IQ allows marketers to train the AI on their brand guidelines, ensuring consistent output across text and visuals. This addresses a key concern for marketers by maintaining brand consistency while using AI. Meanwhile, Marketing IQ integrates marketing best practices directly into the AI, enabling it to optimize content for SEO, email open rates, and more.
Why this is important for marketers:
Efficiency and Control: These features streamline content creation workflows, giving marketers more control over AI-generated content while saving time and resources.
Brand Consistency: Brand IQ ensures AI-generated content aligns with brand guidelines, a crucial factor for maintaining brand identity and reputation.
Improved Marketing Outcomes: Marketing IQ's built-in knowledge can help marketers create more effective content, leading to better results.
Potential Cost Savings: By consolidating various marketing tools into a single platform like Jasper, companies can potentially reduce their technology costs.
A recent McKinsey report highlighted that Chief Marketing Officers (CMOs) are feeling unprepared as their duties expand to include generative AI. While marketers are handling a wider range of functions, they are encountering barriers related to budgetary and structural support in implementing AI technologies
Key takeaways for marketers:
Marketers must embrace AI: Few are actively using generative AI despite its potential.
More to do, less support: Marketers face growing responsibilities with limited resources.
Brand building is key: AI strategies must align with brand goals.
Close the AI gap: Marketers need to actively adopt and implement AI.
Stay informed: Keep learning about AI's evolving capabilities.
Google has expanded its AI Overviews to over 100 countries, reaching 1 billion monthly users. This feature is now available in multiple languages, including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish. Additionally, Google has integrated advertising into these AI-generated snippets, currently available for mobile users in the United States
Key takeaways for marketers:
New Battleground for Attention: AI Overviews become prime real estate. Marketers must compete to have their ads featured prominently, likely requiring higher bids and a strategic approach to ad creatives that capture attention quickly.
Content is King, Now More Than Ever: With AI summarizing content, clarity and conciseness are crucial. Marketers need to ensure their websites and content are optimized for both human readers and AI "interpreters."
📺 What To Watch
🦾 AI Workshop
Creating an AI influencer with Heygen
Creating an AI influencer with Heygen is a fairly straightforward process. Here's a step-by-step guide:
1. Sign up and Choose Your Avatar:
Create an account: Head over to Heygen's website and sign up for an account. They usually have a free trial or free tier to get you started.
Select an avatar: Heygen offers a variety of pre-made avatars with different looks and styles. Choose one that best suits your desired influencer persona. You can also create your own avatar using their "Instant Avatar" feature, which requires a short video of yourself.
2. Train Your AI Influencer:
Upload training data: If you opted for a custom avatar, you'll need to upload a short video of yourself speaking. This helps Heygen capture your facial expressions and mannerisms. The better the quality of your video, the more realistic your AI influencer will be.
Fine-tune the avatar: Heygen allows you to customize various aspects of your avatar, such as clothing, hairstyle, and even voice. Spend some time refining these details to match your vision for the influencer.
3. Generate Content:
Input your script: Type in the script you want your AI influencer to deliver. You can include pauses, emphasis, and even emotions to make it sound more natural.
Generate the video: Heygen will process your script and generate a video of your AI influencer speaking. You can preview the video and make any necessary adjustments.
Download and share: Once you're happy with the video, download it and share it across your social media platforms or website.
📈 Trending (FREE) AI Tools
HeyGen Produce studio-quality videos in 175 languages without a camera or crew.
Napkin.ai turns your text into visuals so sharing your ideas is quick and effective
Invideo.io type any topic and invideo AI creates a video with script, visuals, subtitles, voiceover & music.
Notebooklm.google your personalized AI research assistant powered by Google's most capable model, Gemini 1.5 Pro
🥷Best of the Best - AI Tools
Welcome to the best of the best, the top 1% of all neuro cyber bot warriors providing value to Marketers today. The list below is curated from my personal tech stack, they are all tools I either use or have done previously. What’s even better (at the time of writing) they are all free or provide a free trial.
Criteria to be on the list
Be awesome
Be free or offer a free trial
Have a clear use case for Marketers
Stay up-to-date with AI
The Rundown is the most trusted AI newsletter in the world, with 1,000,000+ readers and exclusive interviews with AI leaders like Mark Zuckerberg, Demis Hassibis, Mustafa Suleyman, and more.
Their expert research team spends all day learning what’s new in AI and talking with industry experts, then distills the most important developments into one free email every morning.
Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.
Reply