OpenAI Challenges Google with SearchGPT

GoBeastMode.ai - AI developments marketers need to know this week

October 29, 2024

What we have for you today...

🧠 Fresh Insights

OpenAI, the company behind ChatGPT, has announced plans to build a search engine.

This development has significant implications for marketers:

  • It poses a potential challenge to Google's dominance in search

  • It may change how marketers approach search engine optimization and paid search strategies

  • The new search engine aims to provide faster, higher-quality results with fewer, more focused outcomes

OpenAI has also expressed commitment to supporting publishers and creators, which could impact content marketing strategies

Apple's Entry into AI

At the recent Worldwide Developers Conference (WWDC), Apple unveiled "Apple Intelligence," a suite of AI and machine learning-powered technologies.

Key features relevant to marketers include:

  • New personalization capabilities

  • Improved image recognition in apps like Photos

  • Process automation features

Apple emphasized its commitment to privacy, stating that Apple Intelligence is "aware of your personal information without collecting your personal information". This approach could influence how marketers handle personalization and data privacy in their campaigns.

ITV, a major UK broadcaster, is set to launch two new AI-generated TV ads from small businesses. This initiative is part of a broader effort to encourage SMEs to consider TV advertising.

For marketers, this development:

  • Demonstrates the growing accessibility of AI tools for creating high-quality video content

  • Could potentially lower the barrier to entry for TV advertising, especially for smaller businesses

  • Highlights the increasing role of AI in creative processes within marketing

🦾 AI Workshop

How to create a AI generated podcast

NotebookLM can help you create a podcast with pretty minimal effort. Here's how:

  1. Go to NotebookLM.

    Visit notebooklm.google.com and sign in with your Google account.

  2. Create a new notebook.

    Click the "New Notebook" button and give your notebook a title related to your podcast topic.

  3. Add your sources.

    Upload your documents or paste in links to your web pages. NotebookLM will process this information.

  4. Generate your podcast.

    Click the "Notebook Guide" button in the lower right corner.

    Under "Audio Overview," click "Generate."

That's it! NotebookLM will generate a podcast with two AI hosts discussing the key points of your source material. You can listen to it directly in your browser.

📺 What To Watch

  • Napkin.ai turns your text into visuals so sharing your ideas is quick and effective

  • Invideo.io type any topic and invideo AI creates a video with script, visuals, subtitles, voiceover & music.

  • Notebooklm.google your personalized AI research assistant powered by Google's most capable model, Gemini 1.5 Pro

🥷Best of the Best - AI Tools

Welcome to the best of the best, the top 1% of all neuro cyber bot warriors providing value to Marketers today. The list below is curated from my personal tech stack, they are all tools I either use or have done previously. What’s even better (at the time of writing) they are all free or provide a free trial.

Criteria to be on the list

  1. Be awesome

  2. Be free or offer a free trial

  3. Have a clear use case for Marketers

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